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☆ A new startup from 2 Twitch alums is trying to get Gen Z to watch TV
▼ + stars: | 2024-04-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Entertainment companies face a generation problem, with Gen Z shunning TV shows and movies over social video and livestreams. A new startup is pitching a solution by bringing TV to Gen Z where and how they already watch, rather than trying to train them in a new habit. The company, Gaggl TV, licenses TV shows and distributes them to creators to watch with their followers on social platforms. In a deal with Fremantle, Gaggl got the rights to old TV shows like '70s-era "The Price is Right: The Barker Era" and is distributing them to five Twitch streamers. "TV companies just put stuff on Twitch and don't realize it's the creators people are coming to see," Harris said.

Persons: Gen, Gaggl, Khleo Thomas, Peter Park, Bridget Case, Richard Karn, Megan Fraher, Fraher, Adam Harris, James Duffield, Greg Miall, Harris, Gen Z's, Twitch, Bob Ross, he's Organizations: Business, Fremantle, Amazon, Greece's, Paramount, Gaggl Locations: Fremantle, livestreaming

☆ A millennial without a business or finance background skipped college to open her first hair salon at age 21. She shares 2 keys to bootstrapping a successful small business.
▼ + stars: | 2024-02-23 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +7 min

Read previewMartha Ellen Mabry remembers getting her hair cut as a kid at the local salon one of her neighbors owned. AdvertisementHere are two principles the entrepreneur followed that helped her build two thriving businesses without a business or finance background. Mabry launched her basement salon Headchop on a shoestring budget. Mabry didn't spend a dime on marketing Headchop. Advertisement"What makes a business truly work for a long time is the care that goes into it," Mabry said.

Persons: —, Martha Ellen Mabry, Mabry, Alisha Wetherill Mabry, she's, that's, I've, Michelle Iorio, Hayley Carloni, they're Organizations: Service, South Carolina, Business Locations: South, Brooklyn , New York, NYC, Williamsburg, DevaChan

☆ How a 25-year-old went from talking to 1,000 strangers in NYC to quitting her finance job and founding a social startup
▼ + stars: | 2024-02-08 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

"Ultimately, I spent more time home alone doing nothing than ever before," Epstein, CEO of the still-in-beta social networking app Kndrd, told Business Insider. "I spoke to a thousand strangers" — many who also felt a lack of community, companionship, or friendship, she added. But while investors may want to see viral, overnight growth for an app like Kndrd, Epstein hesitates at that strategy. "And that means me reading applications and vetting the community members and making sure that we have people who are the strongest, most high fidelity people." In the future, Kndrd also plans to incorporate AI into its user experience — something on nearly every investor's mind right now.

Persons: Isabella Epstein, Epstein, Kndrd, Tina Mai —, —, Mai aren't, Kndrd cofounders Tina Mai, Devin Kasparian Bootstrapping Organizations: Business, Stanford University, Stanford Locations: New York City, NYC, Mai, Epstein's NYC

☆ Read the 12-slide pitch deck a basketball media brand used to raise $2.7 million in its first round of funding
▼ + stars: | 2023-11-15 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +3 min

Matt Rodriguez has been bootstrapping his basketball media company, Ballislife, since 2005. This story is available exclusively to Business Insider subscribers. "I kind of ate, slept, and bled Ballislife for a number of years in my twenties," Rodriguez told Business Insider. Ballislife raised $2.69 million in an initial funding round that closed in August 2022 and was announced in January 2023. Here is the full 12-slide pitch deck Ballislife used in 2022 to raise $2.69 million to expand its basketball coverage.

Persons: Matt Rodriguez, Derrick Rose, Ballislife, Rodriguez, David Woodley, didn't, it's Organizations: NBA, West Coast, Business, Capital, —, Woodley, Twitter

☆ Couple had $18 in the bank when they started their company—now they have millions in revenue and a $400,000 'Shark Tank' deal
▼ + stars: | 2023-10-23 | by ( Ashton Jackson | ) www.cnbc.com time to read: +3 min

When James and Johanna Windon launched Buena Papa two years ago, they had just $18 in their bank account. Now, they bring in millions of dollars in annual revenue across three North Carolina restaurant locations, they said on Friday's episode of ABC's "Shark Tank" — during which they landed a $400,000 investment offer from millionaire entrepreneur Robert Herjavec. Despite no prior restaurant experience, the pair "invested our life savings [of] $40,000," leaving just $18 behind, James said. Mark Cuban opted out, citing the difficulty of simultaneously operating restaurant locations and overseeing any number of franchisees. That left Robert Herjavec, who offered the Windons $400,000 for 20% of Buena Papa.

Persons: James, Johanna Windon, Robert Herjavec, Johanna, we're, bootstrapping, They'd, haven't, Mark Cuban, Kevin O'Leary, Barbara Corcoran, Lori Greiner, Corcoran, Herjavec Organizations: Buena Papa, Colombian, Buena, CNBC, Global Locations: Carolina, Buena Papa —, Mexican, Puerto Rican, Raleigh, Colombia, Miami, French, Buena Papa, Raleigh , North Carolina, United States

☆ 3 reasons social listening can be the best way to connect small businesses with customers and inspire products
▼ + stars: | 2023-10-10 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +5 min

Social listening refers to monitoring your social media for customer feedback and industry trends. Social listening isn't easy, but small-business founders say it's worth your time. Here, two small-business owners explain how social listening benefits their companies. Sharma and Arias handle most of the social listening for their companies, with help from their small teams and the tools available within social platforms. "It's very manual," Arias said, adding that her customer-care consultant helped with day-to-day social listening and responding to comments and DMs.

Persons: SBOs, —, Ash Sharma, Sharma, Noa Arias, Bloomers, Shaula Alexander Yemini, David Wagner, Arias, Naomi Phan Organizations: Small, Service, New York, Cincha Locations: Oakland , California, New York City

In the sports world, betting and gambling startups have started the last two years raising fewer and fewer funding dollars. While funding is harder to come by, startups are also facing changes in the world of sports business and technology. Insider recently released a list of the top VCs investing in sports and asked their founders, CEOs, partners, and directors what they would tell startups trying to break through. Chris GroveKey investments: Acies Investments and EKG Ventures are focused on sports, gambling, and technology. When we invest in a tech company, we have four criteria.

Persons: Tom Loverro, Cole Van Nice, Chris Grove, Chris, you've, There's, Courtside, Tom Brady, Michael Strahan's, Meredith McPherron, Alex Rodriguez, Topgolf Callaway, Brad Farkas, Steve Ahern, Lance Dietz, Craig Thompson, Michael Proman, Proman, Wayne Kimmel, SeventySix, It's, Lloyd Danzig, Sharp Organizations: Elysian Park, Acies Investments, EKG Ventures, Courtside Ventures, of Sports, Elysian Park Ventures, Club, Kinetics, PGA of America, HBSE Ventures, KB Partners, Mindspring, Scrum Ventures, Ventures, Japanese, Boom Entertainment, SeventySix, Vegas Sports Information, Inc, Entrepreneurs, Sharp Alpha Advisors Locations: Chris Grove, Chicago

☆ My life as a startup founder is way better because I didn't take VC money. Here are 8 upsides.
▼ + stars: | 2023-10-02 | by ( Melissa Kwan | ) www.businessinsider.com time to read: +6 min

Here are 8 unconventional ways I get to live my life because I didn't take VC money:AdvertisementAdvertisement1. I'm able to make my own scheduleI start my day at noon, go out for dinner, and work until midnight. I'm able to grow slowly – the way that I want to growIt took us 36 months to hit $1 million annual recurring revenue. I can raise capital on my own termsA common misconception with bootstrapped companies is that they raise zero capital. That kind of sacrifice is not for everyone, and sometimes I do wonder whether it'd just be easier to raise capital.

Persons: Melissa Kwan, bootstrapped, Kwan, —, we're Organizations: Service Locations: –, New York

☆ 'Be a disciplined company.' How Klaviyo broke the IPO dry spell, according to its CEO.
▼ + stars: | 2023-09-20 | by ( Melia Russell | ) www.businessinsider.com time to read: +8 min

CEO Andrew Bialecki told Insider that being a "disciplined company" was key to its success. Jeff Bussgang, a general partner at Flybridge Capital Partners in Boston, told The Boston Globe in an interview, "I'm seeing green shoots — it's definitely back on the agenda for boards." KlaviyoBialecki told Insider he tried to run a "disciplined company," one of two ingredients to its success. "There's a false choice here between being high growth and doing things efficiently," Bialecki told Insider. Are you a Klaviyo insider with insight to share?

Persons: Klaviyo, Andrew Bialecki, Bialecki, Tomasz Tunguz, Jason Lemkin, Jeff Bussgang, — it's, Ed Hallen, it's, Hallen, Klaviyo Bialecki, That's, Klaviyo Bootstrapping, Jon Karlen, Karlen, Melia Russell Organizations: Service, Klaviyo, New York Stock Exchange, Flybridge Capital Partners, Boston Globe, Securities and Exchange Commission, Boston Locations: Wall, Silicon, Instacart, Boston, BostInno, Massachusetts, mrussell@insider.com

☆ Some startup founders say VC influence is 'debilitating.' Here's why they are turning down outside funding and bootstrapping instead.
▼ + stars: | 2023-09-14 | by ( Samantha Stokes | ) www.businessinsider.com time to read: +6 min

But when it comes to his current startup, an AI platform for businesses called Iterate, Nordmark is staunchly against relying on outside funding. Nordmark is part of a growing league of founders who are opting for bootstrapping, which means growing startups without relying on outside funding from investors. Six startup founders interviewed by Insider also say that in some cases, they're actively turning down opportunities for funding to keep maximum control of their business plans. Founders who have eschewed VC funding say that bootstrapping allows them to go — and grow — at their own pace. To be sure, some startup founders are still taking big checks from VCs when the timing is right.

Persons: Jon Nordmark, Samsonite, Nordmark, they're, it's, MailChimp, Brooke LeBlanc, VCs, Dr, Bobbi Wegner, SVB, Evan Jager, we're, Dori Yona, Jason Burke, – Burke Organizations: Insider, VCs, Apple, Oracle, Intuit, Founders Locations: VCs, Boston

☆ Fishing startups are making the industry more sustainable by repelling bycatch, recycling nets, and tackling dredging — but they need more cash to stay afloat
▼ + stars: | 2023-09-08 | by ( Tasmin Lockwood | ) www.businessinsider.com time to read: +9 min

But overfishing has left some fish stocks depleted, while destructive fishing practices like dredging have harmed ecosystems . Ocean tech has the additional challenge of "dealing with this chemically rich liquid that basically eats everything that goes into it," Watson said of the ocean. Blue Ocean Gear's data-collecting buoy. Blue Ocean GearFishing for fundingBut Falconer is competing with buzzy tech sectors in the pursuit of venture capital. Without cash flowing in, fishing tech could face a brain drain.

Persons: Daniel Watson's, SafetyNet, Daniel Watson Dan, Eric Li, James Dyson, Enki, Watson, Ed Phillips, Phillips, Dado Ruvic, Kortney Opshaug, Opshaug, it's, Ava Ocean, Maren Hjorth Bauer, Ava Ocean's, Hjorth Bauer, Ian Falconer, I'm, Falconer, haven't Organizations: Venture, Service, SafetyNet Technologies, European Union, Future Planet Capital, Aquaculture, REUTERS, NASA, Ocean, Investors, multibillion, Strategic Locations: London, Dubrovnik, Croatia, Bering, Cornwall

☆ CEO spent his savings, 401(k) and paychecks to keep his cookware brand afloat—now it brings in over $170 million a year
▼ + stars: | 2023-09-06 | by ( Megan Sauer | ) www.cnbc.com time to read: +6 min

The timing was poor for bootstrapping: Winer and Mecray had just shuttered their first startup attempt, a juice presser company called Juicepresso. They maxed out credit cards, took out a small-business loan from American Express and packaged cookware sets in their backyards. It's grown steadily since, bringing in $170.7 million in revenue last year, according to documents reviewed by CNBC Make It. At its height in 2015, we brought in somewhere between $5 million and $6 million in revenue. To be honest, though, as soon as I started working on the pan, I knew it wasn't going to fail.

Persons: Gordon Ramsay's, HexClad, Danny Winer, Cole Mecray, Winer, Mecray, we'd, Jason Panzer, Ramsay, Cole, you'd, I'd, Warren Buffett Organizations: CNBC, bootstrapping, presser, American Express, Costco, Foods, New Locations: New York City

☆ Andrew Bialecki built Klaviyo into an email titan by breaking all the norms. Now he's taking it public as its largest shareholder.
▼ + stars: | 2023-09-01 | by ( Melia Russell | ) www.businessinsider.com time to read: +8 min

Andrew Bialecki is preparing to take Boston startup Klaviyo public eleven years after founding it. Bialecki, who cofounded the marketing tech company in 2012, owns more than a third of Klaviyo, according to the company's recent S-1 filing. In the last eleven years, the 37-year-old has quietly built the hottest Boston startup you've never heard of. For comparison, HubSpot's Brian Halligan and Toast's Chris Comparato reported salaries of roughly $240,000 before taking their Boston startups public. Bialecki has also sold few shares of Klaviyo in inside rounds, according to two people familiar with the company's financials.

Persons: Andrew Bialecki, Jason Lemkin, Peter Walker, Klaviyo, Yankee frugality, Barry Chin, Ed Hallen, Hallen, Bialecki, Alexa von, TJ Mahony, he's, Elias Torres, Bootstrapping, Jon Karlen, Karlen, Mahony, Alex Clayton, frugality, HubSpot's Brian Halligan, Toast's Chris Comparato Organizations: Boston Globe, Getty, MIT's Sloan School of Management, Capital, Harvard University, Predictive Technologies, Fortune, Red Sox, Meritech Capital, Boston, Black, Patriots Locations: Boston, Coast, Bialecki, Washington, DC, Klaviyo, Braze, Miami

An AI (Artificial Intelligence) sign is seen at the World Artificial Intelligence Conference (WAIC) in Shanghai, China July 6, 2023. Only works with human authors can receive copyrights, U.S. District Judge Beryl Howell said on Friday, affirming the U.S. The Copyright Office did not immediately respond to a request for comment on Monday. The Copyright Office has also rejected an artist's bid for copyrights on images generated through the AI system Midjourney, despite the artist's argument that the system was part of their creative process. Howell agreed with the Copyright Office and said human authorship is a "bedrock requirement of copyright" based on "centuries of settled understanding."

Persons: Aly, Beryl Howell, Stephen Thaler, Thaler, DABUS, Ryan Abbott, Howell, Blake Brittain, Alexia Garamfalvi, Conor Humphries Organizations: Artificial Intelligence, REUTERS, United, Washington , D.C, District, Autonomous, Copyright, Thomson Locations: Shanghai, China, United States, U.S, Washington ,, United Kingdom, South Africa, Australia, Saudi Arabia, Washington

☆ Essence Magazine was meant to be a place for 'Black girl magic.' Internally, some employees say it was more like 'Black girl tragic.'
▼ + stars: | 2023-07-13 | by ( Yoonji Han | ) www.businessinsider.com time to read: +34 min

"Essence is the most deceptive Black media company in America. Essence Magazine was first published in 1970 at a time when Black business and civil rights leaders called for greater self-determination and empowerment. The magazine was the brainchild of a group of four Black businessmen who identified a lack of publications for Black women in America. "And that is to serve Black women deeply, to serve women of color in a way that no one else has thought about." Essence CEO Michelle Ebanks, Richelieu Dennis, and Essence chief content & creative officer Moana Luu at the 2020 13th Annual ESSENCE Black Women in Hollywood luncheon.

Persons: Richelieu Dennis, Dennis, Susan Taylor, Taylor, —, Jason Kempin, wasn't, Essence Communications Michelle Ebanks, Rich Dennis, Arturo Holmes, Margarita Corporan, Forbes, let's, Black, didn't, Sandra Okerulu, Michelle Ebanks, Luu, Moana, Rich Polk, Wears, Danielle Young, Julee Wilson, Candace Montgomery, Wilson, Montgomery, Martha, Martha Dennis, Rechelle, Sophia, Richelyna, Alan Lescht, bristled, Ebanks, Joy Collins Profet, Readers, Essence's, Collins Profet, Caroline Wanga, — it's, Wanga, unappreciated, Travis Montaque, cofounders, Lionel Hahn, Yesha Callahan, Rich, That's what's, Yoonji Han Organizations: Black, Essence Magazine, Time Inc, Vogue, Sports, Essence Communications, Entertainment, New York Times, Meredith Corporation, Brands, Ventures, Upfronts, Babson College, The, Depot, PepsiCo, Accenture, Unilever, Inc, Magazine, Magazine's, Penske Media, Getty, Essence Ventures, Afropunk, Vice Media, Black Entertainment Television, Digital, Sports Illustrated, Media, Fortress Investment, NASDAQ, Trace Media, texturism, Hamptons, Readers, Employees, Staff, BET, Culture, Democracy, Inkwell, Essence Locations: America, Black, Liberia, Queens, shea, Moana Luu, Martinique, France, Paris, Philippines, Hollywood, Industry City, Brooklyn, Cannes

☆ Former Essence Magazine employees say they witnessed a 'hellish' and 'dehumanizing' culture at the leading publication for Black women in America
▼ + stars: | 2023-07-13 | by ( Yoonji Han | ) www.businessinsider.com time to read: +34 min

On June 28, 2020, a group of women using the name Black Females Anonymous published a damning public letter that shook Essence magazine, the leading publication for Black women in America, to the core. Essence magazine was launched in 1970 at a time when Black business and civil-rights leaders called for greater self-determination and empowerment. The magazine was the brainchild of a group of four Black businessmen who identified a lack of publications for Black women in America. "And that is to serve Black women deeply, to serve women of color in a way that no one else has thought about." Essence CEO Michelle Ebanks, Dennis, and Essence chief content and creative officer, Moana Luu, at the 2020 13th Annual Essence Black Women in Hollywood luncheon.

Persons: Richelieu Dennis, Dennis, haven't, Susan Taylor, Taylor, —, Jason Kempin, wasn't, Michelle Ebanks, Rich Dennis, Arturo Holmes, Margarita Corporan, Forbes, let's, didn't, Sandra Okerulu, Ebanks, Luu, Moana, Rich Polk, Wears, Danielle Young, Julee Wilson, Candace Montgomery, Wilson, Montgomery, Martha, Martha Dennis, Rechelle, Sophia, Richelyna, Alan Lescht, bristled, Joy Collins Profet, Readers, Essence's, Collins Profet, Caroline Wanga, — it's, Wanga, unappreciated, Travis Montaque, cofounders, Lionel Hahn, Yesha Callahan, Rich, That's what's, Yoonji Han Organizations: Black, Time Inc, Vogue, Sports, Essence Communications, Entertainment, New York Times, Meredith Corporation, Essence, Inc, Brands, Ventures, Upfronts, Babson College, The, Depot, PepsiCo, Accenture, Unilever, Magazine, Magazine's, Penske Media, Getty, Essence Ventures, Afropunk, Vice Media, Black Entertainment Television, Digital, Sports Illustrated, Media, Fortress Investment, NASDAQ, Trace Media, texturism, Readers, Employees, Staff, BET, Culture, Democracy, Inkwell Locations: America, Black, Liberia, Queens, shea, Moana Luu, Martinique, France, Paris, Philippines, Hollywood, Industry City, Brooklyn, Cannes

☆ How 'Blogilates' creator Cassey Ho went from fitness influencer to the CEO of multiple 8-figure brands
▼ + stars: | 2023-06-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

Cassey Ho started her YouTube channel Blogilates, which now has 8.6 million subscribers, in 2009. She started by posting fitness content, then became a designer, and founded two fitness brands. Almost 14 years later, the Blogilates channel has grown to 8.6 million subscribers, and other social-media profiles have almost 7 million combined. The pivot away from fitness content and toward short-formDespite finding success with fitness content, Ho has pivoted away from it. Cassey HoHow Blogilates and Popflex workOn top of creating content, Ho is the CEO of her brands, managing the design, product development, and marketing teams.

Persons: Cassey Ho, Ho, Blogilates, hasn't, Instagram, Cassey, Sam Livits, Popflex, I'm Organizations: YouTube, Facebook, OGorgeous Inc, Target Locations: Los Angeles, East, China, Popflex

WASHINGTON, April 24(Reuters) - The U.S. Supreme Court on Monday declined to hear a challenge by computer scientist Stephen Thaler to the U.S. Patent and Trademark Office's refusal to issue patents for inventions his artificial intelligence system created. According to Thaler, his DABUS system, short for Device for the Autonomous Bootstrapping of Unified Sentience, created unique prototypes for a beverage holder and emergency light beacon entirely on its own. The U.S. Patent and Trademark Office and a federal judge in Virginia rejected his patent applications for the inventions on the grounds that DABUS is not a person. Thaler has also applied for DABUS patents in other countries including the United Kingdom, South Africa, Australia and Saudi Arabia with limited success. The UK's Supreme Court heard Thaler's appeal of his loss there in March.

March 17 (Reuters) - A computer scientist who has waged a global campaign for patents covering inventions conceived by his artificial intelligence system asked the U.S. Supreme Court on Friday to hear his case. The U.S. Patent and Trademark Office and a Virginia federal court rejected patent applications for the inventions on the grounds that DABUS is not a person. Thaler has also applied for DABUS patents in other countries, including the United Kingdom, South Africa, Australia and Saudi Arabia. The UK's Supreme Court heard his case there earlier this month. The case is Thaler v. Vidal, U.S. Supreme Court.

☆ I got laid off in December and took my side hustle full time. Here's my advice for anyone looking to build a business after a job loss.
▼ + stars: | 2023-03-09 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Ayomi Samaraweera was laid off in December and is now focused on her creator-economy startup. Samaraweera revealed her experience building a business after being laid off. Prior to being laid off, I did the necessary work to set myself up for success as a founder. During my day job, I created a robust network of creators, startup founders, and social-media experts to best understand the industry. I keep that in mind when I'm pitching the business to people including potential clients and investors.

☆ 'That's really bad advice': A real estate investor who owns over 1,000 units and retired at age 36 explains why 'zero-money-down' strategies like wholesaling will no longer work for investors in 2023
▼ + stars: | 2023-02-24 | by ( Lisa Kailai Han | ) www.businessinsider.com time to read: +6 min

"Bootstrapping" real estate strategies like wholesaling have exploded in popularity in recent years. A veteran real estate investor, he has in the last two decades amassed a robust portfolio that includes ownership in over 1,250 units across 30 different properties in 15 states, according to documentation verified by Insider. He added: "Debt is a wealth magnifier … That's the beauty of real estate. In recent years, these strategies, such as wholesaling — where investors make a profit by being the middleman in a real estate transaction — have wildly exploded in popularity. According to Allred, investors were able to make money simply by being in the game and having any exposure to real estate.

☆ "Yellowstone" prequel “1923” bring white grievances to Paramount Plus
▼ + stars: | 2022-12-18 | by ( Ani Bundel | Ani Bundel Is A Cultural Critic Who Has Been Writing Regularly Since Her Work Can Also Be Found At Elite Daily | Weta'S Telly Visions | ) www.nbcnews.com time to read: +5 min

It’s a grimmer chapter of an ongoing story, and one that is plagued by an inability to articulate why these white men murdering their way across the landscape are heroes worth rooting for. Cultural critics love prestige series. Few celebrated the end of the toxically misogynist “The Big Bang Theory,” or have seemed eager to discuss the resurgence of seemingly endless police procedurals starring white men. But the series has gained viewership year over year, with subsequent spinoffs debuting on new flagship streaming service, Paramount+. Like so many white male grievances, to question the logic is to side with the enemy.

☆ How to manage cash and stay out of debt running a business in a recession
▼ + stars: | 2022-12-15 | by ( Eric Rosenbaum | ) www.cnbc.com time to read: +7 min

The difference now for all business owners is the need to be mindful of what customers can afford going forward. She has some advice for business owners on how to stay out of bad debt, make the right investments, and keep sales flowing even through a recession. Rethink contractors and extra cashIf business owners stay on top of their financials and avoid the bad debt decisions, they may be fortunate enough to end up with extra cash. She said one of the biggest challenges business owners face is waiting too long to pay themselves. Each month, each quarter, business owners should be considering changes.

☆ How to do your own PR as a small-business owner — without breaking the bank
▼ + stars: | 2022-11-29 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +7 min

Hiring someone to handle your small business' PR can be costly and ineffective. This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. Spivack Lowenstein and Smith shared the steps they took that any small business can use to start getting their name in the press. "Think about it more strategically than 'We want to be in the news,'" Spivack Lowenstein said. "My biggest learning is that you want to be helpful to journalists," Spivack Lowenstein said.

☆ CEO of multimillion-dollar company Casetify shares his No. 1 'super underrated' business tip
▼ + stars: | 2022-11-28 | by ( Goh Chiew Tong | ) www.cnbc.com time to read: +6 min

Ng now runs his own business, Casetify, with the same philosophy. Headquartered in Hong Kong, the tech accessory brand is most well-known for its wide range of trendy phone cases. Wesley Ng Co-founder and CEO, CasetifyTo date, Casetify said it has sold more than 15 million phone cases worldwide. BootstrappingCasetify was first launched as an e-commerce platform back in 2011 that allows customers to customize phone cases with Instagram photos. There are currently 19 stores globally, where customers can design their own phone cases and "get it within 30 minutes," he added.

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